Sometime after my friend Alec Saunders joined RIM last year as their VP of Developer Relations, I said to someone that while I admittedly did view his new mission as somewhat akin to tilting at windmills, he was perhaps just the kind of "rock star" that RIM needed. A very passionate and dynamic presenter... a very charismatic leader who could rally people... a creative guy with a theatre background... someone who thinks differently...
... never in my wildest ideas did I expect that we would be seeing Alec AS an actual "rock star" in a music video! But yes indeed, here he is with two other VPs from RIM in a remake of the famous REO Speedwagon song. (Alec is the main singer.)
My speechlessness soon gave way to laughter ... and appreciation for them for doing something rather different. If they were looking for a way to be "remarkable" and memorable, they found it.
Now, somewhat predictably, some of the tech press are calling this an act of sheer desperation and I'm seeing comments in social networks calling it "painful" and "cringeworthy."
But that's the point, really... the video is getting people talking about Blackberry!
Even me, who hasn't really written about RIM and Blackberry here since, oh, last year shortly after he joined RIM. :-)
The video is over the top... I did cringe a couple of times as they twisted lyrics to fit the tune. But it made me smile. And laugh. And I'll remember it!
Will it attract new developers to the BB10 platform? Will it keep existing developers staying loyal to the platform?
I don't know. They have a huge uphill battle to fight. But hey, at least this was something fun and different!
Kudos to Alec and all the folks at RIM for what was obviously a great amount of time, energy and talent into doing something definitely unique!
And here's the full video for those who want the experience:
If you found this post interesting or useful, please consider either:
- following me on Twitter;
- adding me to a circle on Google+;
- subscribing to my email newsletter; or
- subscribing to the RSS feed