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Can Alec Saunder Woo Developers Back to the Blackberry Platform?

Can he do it? Can he get developers to actually care enough about the Blackberry / Playbook platform to come and build apps?

Today my friend Alec Saunders, RIM's newly minted "VP of Developer Relations and Ecosystem Development", took to the stage of the Blackberry "DevCon Americas" event in San Francisco to make the case to the assembled crowd. Jim Courtney passed along to me the link to the livecast of the event and I did take a moment to tune in and check it out. (Apparently a recording will be available at some point.)

Alec has a theatre background and is always fun to watch present... he has a certain dynamic energy that is good to see. In the few minutes I watched he seemed very much in his element:


Alecsaunders 1

Now, whether he will actually have any success is another question... despite his stats that the BlackBerry AppStore is more profitable for developers than the Android Marketplace, I don't know if the broader world of developers will really notice. From what I see the momentum seems to be elsewhere...

I wish him the best, though... and Alec, when you read this, you can know that some of your friends did enjoy watching the live stream! :-)

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